Data Visualization

Turning data into visuals using suitable graphs and charts is a great way to monitor your campaign performance and communicate the results with different stakeholders. In this article, we’ll show you step-by-step how to build an actionable dashboard using one of the most popular data visualization tools among marketers—Looker Studio. Navigate this post: Navigating Looker ...

When it comes to data visualization, Looker Studio and Power BI both have their own strengths and weaknesses. Rather than pitting them against each other and deciding which tool deserves the crown, it’s better to understand which one works best for what scenarios. In this article, we’ll review Looker Studio vs. Power BI and help ...

While many data reporting platforms excel at loading and transforming data, their visualization capabilities often need to be broadened with a handful of chart types.  Bringing marketing data to Power BI is a great way to visualize data and communicate insights. While common charts like bar charts, line charts, and scorecards are sufficient for most ...

Let me guess. You’re here because you want to overcome Google Analytics 4’s UI limitation and have more freedom to customize your reports. Bringing your data into Power BI is a great way to stay on top of your website performance without any restrictions. In this article, I’ll discuss two common methods for exporting GA4 ...

Using Looker Studio (formerly Google Data Studio) is an easy way to connect your cross-channel data sources and visualize your performance. In this blog post, we share 10 must-know Looker Studio tips for marketers to help you create better and more efficient dashboards.  If you prefer to see these tips in action, check out the ...

Let’s be real: simple bar graphs and pie charts have become stale. If you want more striking, detailed, and — best of all — free ways to communicate your insights and visualize your data, you need to check out these bold alternatives for Looker Studio. Community visualizations have become a substantial part of Looker Studio ...

Tile grid maps and heatmaps are intuitive ways to visualize extremely specific data. In this article, we show what you can do with a tile grid map, explore the free version of the Supermetrics tile grid map in the Looker Studio community visualization gallery, and explain the difference between the light and the pro versions. ...

Microsoft Power BI is a powerful platform where you can connect and visualize multiple data sets for interactive online reports. With Supermetrics for Power BI, connecting to this data becomes quick and easy. In this guide, we’ll explore the vital role of Power BI in digital marketing, teach you about the current data import methods, ...

Tell Me, the latest addition to Supermetrics Charts, is designed with a core purpose in mind: to create simple and informative sentences that effortlessly guide readers through your dashboard. This article explores how Tell Me can help you transform your dashboards into clear and concise data narratives that resonate with all audiences. Skip ahead >> ...

Have you ever wondered why some dashboards are more effective than others? One reason might be the way they use data visualization. Instead of overloading the report with tables, they use charts that help you understand the information more easily. Why does this work? Our brains are much better at processing images than abstract numbers. ...