Supermetrics Blog

8-MINUTE READ · By Tina Arnoldi on June 27 2017. Google Analytics helps marketers make data driven decisions to improve business. It organizes raw data into informational summaries that provides a snapshot of the business. The role of the marketer is to then analyze that data and apply it to improve website performance. With e-commerce ...

7-MINUTE READ · By Misty Faucheux on June 19 2017. The goal of Google Attribution is to provide more sophisticated insights into overall campaign performance. In this post, you’ll learn more about the product and how you can use it. Last-click attribution and why marketers love it Every time someone performs an action on your website, ...

6-MINUTE READ · By Supermetrics on June 15 2017. We’re pumped every time we release a new connector. Each one of them gets us one step closer to cover all the data sources our users want to connect. With that in mind, you can imagine how excited we are to introduce our connector for Adobe ...

5-MINUTE READ · By Supermetrics on May 30 2017. We have made some great additions to the Supermetrics Add-on’s database connector: You can now pull data from PostgreSQL and Amazon Redshift databases, and we have fixed the problems with connecting to SQL Server. PostgreSQL database can be either on-premises or in the cloud. When choosing ...

10-MINUTE READ · By Jon Quinton on May 16 2017. Facebook offers an intimidating wealth of targeting options, putting new advertisers on a steep learning curve before they figure out what works for them. What if you could start that learning process with a head start, leading you to a profitable campaign more quickly? If ...

10-MINUTE READ · By Supermetrics on May 8 2017. UPDATE: This article tells how you can pull data into a Data Studio dashboard using Supermetrics for Google Sheets. Now you can create reports much more effectively with Supermetrics for Google Data Studio connectors. Start a free trial here. First things first. Let’s start with results. ...

6-MINUTE READ · By Tina Arnoldi By now, we hope you have become familiar with Google Data Studio. In this post, I’ll show you an advanced feature of Data Studio – using calculated metrics – and provide another example of reporting with a non-Google data source, this time including Twitter data. Initially, the free version of ...

10-MINUTE READ · By Tina Arnoldi on March 21 2017. If you already have business videos or the capability to create video content, YouTube can bring you a lot of traffic for very little money. But keep in mind this audience will be different than those coming from other marketing channels and you may discover ...

9-MINUTE READ · By Pekka Koskinen on March 7 2017. Running a SaaS startup is like flying an airplane in the dark. By looking out of the window and using your senses you get some feedback on what’s happening, but the real trustworthy information comes from your instruments. We need to be always aware of ...